Because we find the lightness of our lives so unbearable we give it weight which does not really exist. This is the ascribe concept kitsch: as we pretend something is more beautiful and meaningful than it truly is.
An example of this in The Unbearable Lightness of Being is Communism Kitsch in the form of the May Day parade. The enthusiasm of the people are wrongly interpreted into the support of Communism. "The May Day ceremony drew its inspiration from the deep well of the categorical agreement of being." Meaning all the support for the May Day parade does not mean that there is support for a Communist regime. The Communism leaders used "Long live life!" to attract supporters then gives the parade a weighty beauty of the strong support for Communism which does not exist.
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